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Hype is good, but don’t lose focus
click image or go to bottom of page to view At StudentUniverse Media we are all for making new technologies part of your marketing mix. College students are without a doubt early adopters and...
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Reaching Students On Their Mobile Phones
Students live via their smart phones. Ever heard anyone say, “I feel naked without my phone?” If a student doesn’t have his/her phone in an easily accessible location, something just isn’t right. They...
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Generation Y: High Expectations Dot Com
Gen Y (born 1977-1994) is now estimated to be the largest consumer group in US history. At 70 to 80 million, the generation accounts for 25% of the US population. Their annual spending power already...
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What Drives Opt-Ins: Reaching Ad-Savvy College Students
This is a guest blog post by Liz Lynch from e-Dialog Today’s college students are one of the most ad-savvy generations ever. By the age of 18, today’s teen has seen, on average, 300,000 ads. And that’s...
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A Day in the Life of a College Student: How It Affects You and Your Marketing
How does your brand market to college students, and what sets it apart? Many of us are looking back on college, and trying to figure out how to capture these elusive, busy students. It can be...
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